Last Updated 5/21/2013 1:18 AM
This course will explore the nature, functions, and importance of
marketing. Topics covered will include consumer behavior, pricing, product
development, market research, distribution, and elements of promotion
such as public relations, advertising, direct mail, personal selling,
and marketing on the Internet.

Units	3 unit
Hours	3 hours lecture
Length	17 weeks
Graded	Credit course taken for grade or for credit/no credit
Classification	Occupational education courses
Version	01

Scheduled Sections