Courses > BUS151 - Introduction to Marketing

Last Updated 4/26/2015 1:21 AM
This course will explore the nature, functions, and importance of
marketing. Topics covered will include consumer behavior, pricing, product
development, market research, distribution, and elements of promotion
such as public relations, advertising, direct mail, personal selling,
and marketing on the Internet.

Units  3 unit
Hours  3 hours lecture 
Length  17 weeks
Graded  Credit course taken for grade or for credit/no credit
Classification  Occupational education courses
Version  01

Scheduled Sections

Semester Section Seats* Instructor Begins Ends Location

Fall 2008 0136 18/0 HIXENBAUGH S Aug 18 Dec 18 Online
Spring 2009 4138 19/0 HIXENBAUGH S Jan 20 May 22 Online

* Seats - Open/Wait
Last Updated 4/26/2015 1:21 AM


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